I'm Emily Unroe, and I design interactive and branded experiences for people and their world.

I collaborate with small businesses and in-house teams to design user-focused, branded design systems. While I work on a variety of projects, my specialty is digital products that serve people and their community. I'm also an illustrator.

The name “Ralula” is derived from the backward spelling of “alular”, referring to the quill feathers on the underside of a bird's wing. These feathers provide a smooth experience during the take-off and landing sequences. I work in partnership with my clients throughout their project's duration—from take-off to landing—to ensure their final product is a successful combination of their vision and my design expertise.


  • Interaction design
  • User Interface design
  • User research
  • Mobile design
  • Communication Design
  • Brand Design